I saw your response. I have few thoughts too which I’ll share soon.

regarding the bug, I’m still working on that. Will notify once I fixed that bug.

Check my response to this post on my blog.

And, what happened to the bug for inactive bloggers on your internal tool?

I have faced the second scenario when I started off. But these days, Google mostly delivers ads that are some way related to developer community.

Why ads are necessary:

Continue blogging with having a regular software engineering job is a challenge. But developers who had made this thing their hobby cant live without it. They made a good readership on their blogs and I think its also necessary that they should get $ome thing for their efforts. So advertisement is the only option. And I think ads are sponsoring a developer to keep motivating him to write more good for his readers. So they are necessary.

Click luck and developers:

You are right in this context According to my observation, technology bloggers who are writing on Windows HOWTOs and free software like stuff are getting more earning through ads. Because the community they are targeting, do click ads. But developers also could be lucky if Google shows very relevant ads to the post. I tell you a story. When JavaOne conference was going on. I noticed on most of the website they were getting advertisement by Sun about JavaOne. But on my blog I didnt get even a single alike ad to JavaOne. (Whether it was my bad luck or Google ad system or Sun, who didnt wanted to advertise through Adsense). Just an example.

I am also in the long line of those candidates who are using Google Adsense with a normal blog traffic but very low click rate. So what I derived from all this is, ads cant work well to pay good to medium level developer blogs. I think a developer can even earn well while doing freelance project rather relying on ads of his blog. But if he think blogging as a hobby so there is no price any one can pay

Comments are welcomed.